What happened
According to IGN, a 90-second TV commercial for GTA 6 has been spotted on NBC Sports, which appears to be a modified version of the launch trailer. The commercial omits certain scenes, including shower smooching scenes, and extends others, such as a plane shot and a scene featuring Jason and Lucia. Notably, the Xbox logo is completely removed from the commercial, likely due to the marketing partnership between Sony and Rockstar Games. This partnership has led to PS5 being prominently featured in official trailers and gameplay looks, with messaging emphasizing it as the 'best place to play' GTA 6.
Why it matters for GTA 6 players
The modifications to the commercial and the emphasis on PS5 in marketing efforts may influence consumer perception, potentially leading some to believe that PlayStation is the only platform to play GTA 6. This could have implications for preorder sales and platform preferences among gamers.
What remains unclear
The exact impact of the marketing partnership on preorder sales and the extent to which the commercial's modifications will affect consumer behavior remain unclear.
Source and attribution
Related GTA 6 coverage
Publication note: This source-based report was prepared and published automatically. It has not been reviewed by a human editor. Automated checks do not establish the authenticity of unconfirmed claims.
