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GTA 6 Ultimate Edition is selling more than Standard, says Take-Two CEO, despite the...

Take Two Interactive's CEO, Strauss Zelnick, has made a statement regarding the sales of the Grand Theft Auto 6 Ultimate Edition. According to Zelnick, the…

Updated 18 Aug 2026 2 min read Reviewed by GTA6GuideAI editorial
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Original editorial illustration by GTA6GuideAI. Unofficial concept artwork; not an in-game screenshot.

GTA 6 Ultimate Edition Sales Outshine Standard Edition, According to Take-Two CEO

What happened

Take-Two Interactive's CEO, Strauss Zelnick, has made a statement regarding the sales of the Grand Theft Auto 6 Ultimate Edition. According to Zelnick, the Ultimate Edition is selling more than the Standard Edition, despite some controversy surrounding the price difference between the two. This news comes as a significant development in the lead-up to the game's release on November 19, 2026, for the PS5 and Xbox Series X|S consoles.

Why it matters for GTA 6 players

This news has significant implications for GTA 6 players, particularly those who have pre-ordered the game. The fact that the Ultimate Edition is selling more than the Standard Edition suggests that players are willing to pay a premium for additional content and features. This could be a sign that the Ultimate Edition offers enough value to justify the higher price point. On the other hand, some players may be disappointed to hear that the Standard Edition is not selling as well as the Ultimate Edition, which could be a concern for those who are on a budget or who are not interested in the additional content offered by the Ultimate Edition.

What is confirmed

According to Take-Two Interactive's CEO, Strauss Zelnick, the Grand Theft Auto 6 Ultimate Edition is selling more than the Standard Edition. This information provides a clear indication of the sales performance of the two editions, and suggests that players are willing to pay a premium for additional content and features.

What remains unclear

While the sales figures for the two editions are clear, it is not entirely clear what specific features and content are driving the demand for the Ultimate Edition. Additionally, it is not known whether the price difference between the two editions is a major factor in the decision-making process for players. The lack of information on these points means that players are still waiting for more details on the game's content and pricing strategy.

The release date for GTA 6 is set for November 19, 2026, on the PS5 and Xbox Series X|S consoles, with no plans announced for a PC release or a separate launch date for GTA 6 Online. As the game's release approaches, players will be eagerly awaiting more information on the game's content and pricing strategy, in order to make informed decisions about which edition to purchase.

Overall, the sales figures for the GTA 6 Ultimate Edition are a positive sign for Rockstar Games and Take-Two Interactive, and suggest that players are eager to get their hands on the game. However, more information is needed to fully understand the factors driving the demand for the Ultimate Edition, and to provide players with a clear understanding of the value proposition offered by each edition.

Primary source

TechRadar Gaming

Original source: TechRadar Gaming
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Unofficial fan content. Not affiliated with Rockstar Games or Take-Two Interactive. Information is for entertainment and reference only.

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