What happened
According to IGN, Rockstar Games has installed a 'Welcome to Vice City' sign in Miami as part of its marketing push for Grand Theft Auto 6. The sign, which cost nearly $1 million to install, is located on the roof of the Kaseya Center, home of the Miami Heat. The installation was completed recently, with fans monitoring the construction process over the past few days. A helicopter was used to lift the sign to the top of the arena, where it will remain for at least a year or until the end of the Miami Heat's 2026-2027 season.
Why it matters for GTA 6 players
The installation of the 'Welcome to Vice City' sign marks a significant marketing push for Grand Theft Auto 6, with the game's release date approaching on November 19. The sign's visibility, particularly during the Miami Heat's home games, could help generate buzz and excitement for the game among mainstream audiences.
What is confirmed
Grand Theft Auto 6 is set to release on November 19 for Xbox Series X|S and PS5. Rockstar Games has installed a 'Welcome to Vice City' sign in Miami as part of its marketing push, with the city expected to collect $975,000 from the company as part of a marketing agreement.
What remains unclear
The full extent of Rockstar's marketing plans for Grand Theft Auto 6 in Miami is unclear, although there were reportedly discussions about various events and a potential takeover of the airport. It is also uncertain whether Rockstar will debut any new trailers or marketing materials around the Miami Heat's first regular season home game on October 21.
Source and attribution
Related GTA 6 coverage
Publication note: This source-based report was prepared and published automatically. It has not been reviewed by a human editor. Automated checks do not establish the authenticity of unconfirmed claims.
