What happened
At the Tokyo Game Show 2026, PlayStation gave away GTA 6 merchandise, including shirts, for free to attendees who participated in a special immersive screening for the game's Netflix special. However, these items are now being resold online for hundreds of dollars. The screening featured an extended trailer with surround sound and 4D haptic effects, making it a unique experience for viewers. The GTA 6 booth was extremely popular, closing after just 10 minutes due to reaching capacity. As a result, savvy fans are taking advantage of the high demand and selling the merchandise online for a significant profit.
Why it matters for GTA 6 players
The resale of GTA 6 merchandise for hundreds of dollars highlights the high demand and hype surrounding the game. This phenomenon is not unique to GTA 6, as exclusive merchandise from other popular franchises has also been targeted by scalpers. The situation may impact the availability and affordability of official GTA 6 merchandise for fans.
What is confirmed
GTA 6 is set to launch on November 19, 2026, for PS5 and Xbox Series X|S. The game's merchandise, including shirts, was given away for free at the Tokyo Game Show 2026. The merchandise is now being resold online for hundreds of dollars.
What remains unclear
The authenticity of the resold merchandise and the extent of the resale market are unclear. Additionally, it is unknown how Rockstar or PlayStation will address the issue of scalping and reselling of the merchandise.
Source and attribution
Related GTA 6 coverage
Publication note: This source-based report was prepared and published automatically. It has not been reviewed by a human editor. Automated checks do not establish the authenticity of unconfirmed claims.
