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Take-Two boss says GTA 6's $100 Ultimate Edition is outselling its cheaper alternative...

Take Two Interactive's CEO, Strauss Zelnick, recently made a statement that sheds light on the sales performance of Grand Theft Auto 6's premium edition.…

Updated 18 Aug 2026 2 min read Reviewed by GTA6GuideAI editorial
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Original editorial illustration by GTA6GuideAI. Unofficial concept artwork; not an in-game screenshot.

GTA 6's Premium Edition Proves a Hit Among Fans

What happened

Take-Two Interactive's CEO, Strauss Zelnick, recently made a statement that sheds light on the sales performance of Grand Theft Auto 6's premium edition. According to Zelnick, the $100 Ultimate Edition of the game is outselling its cheaper alternative. This development is a testament to the dedication and enthusiasm of GTA 6's most ardent fans, who are willing to invest in the ultimate gaming experience.

Why it matters for GTA 6 players

The success of the premium edition is a clear indication that GTA 6's most avid consumers are willing to pay a premium for exclusive content and enhanced gameplay features. This trend suggests that Take-Two is on the right track in terms of catering to the needs and desires of its most loyal fan base. For players who have been eagerly awaiting the game's release, this news is a welcome sign that their investment will be rewarded with a rich and immersive experience.

What is confirmed

According to Strauss Zelnick, the sales of GTA 6's premium edition are indeed skewing more towards the higher-priced option. This confirms that a significant portion of the game's fan base is willing to pay a premium for exclusive content and enhanced gameplay features. The fact that the premium edition is outselling its cheaper alternative is a significant indicator of the game's overall appeal and the dedication of its fan base.

What remains unclear

While the success of the premium edition is a positive sign for GTA 6 players, there is still much to be learned about the game's overall sales figures and player demographics. Take-Two has not released any official data on the game's sales, so it remains to be seen how the game's sales are performing overall. Additionally, it is unclear what specific features and content are driving the demand for the premium edition, and how these will impact the overall gaming experience.

The release of GTA 6 is still on the horizon, with a confirmed launch date of November 19, 2026, for the PlayStation 5 and Xbox Series X|S consoles. As the game's release date approaches, fans can expect to learn more about the game's features, content, and sales performance. For now, the success of the premium edition is a promising sign that Take-Two is catering to the needs and desires of its most loyal fan base.

Primary source

GamesRadar+

Original source: GamesRadar+
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Unofficial fan content. Not affiliated with Rockstar Games or Take-Two Interactive. Information is for entertainment and reference only.

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